Licensing & usage terms

Effective date: September 24, 2025 · Owner/Operator: it studio (itstudioai.com)

Summary (non-binding): Deliverables are licensed—not sold—unless your Order specifies a “Full Buyout.” You choose a license below (FAST / PRO) and optional add-ons (Exclusivity or Full Buyout). The binding license for your order is the one shown on your invoice or statement of work. These terms are incorporated into our Terms of Service.

Contents

  1. Definitions
  2. FAST License (Non-Exclusive Commercial)
  3. PRO License (Extended Commercial)
  4. Add-Ons
  5. Restrictions
  6. Model/Property Releases
  7. Credits/Attribution
  8. Portfolio Rights
  9. Delivery & Archiving
  10. Warranty & Liability
  11. Termination
  12. Contact

1) Definitions

  • Deliverables: visual assets we produce (e.g., images, short videos, motion graphics).
  • Use: display, publish, reproduce, transmit, or otherwise exploit a Deliverable within the licensed scope.
  • Client: the entity named on the invoice (license is not transferable unless permitted below).

2) FAST License (Non-Exclusive Commercial)

Scope: Worldwide, 12-month term, digital-only (your websites, organic social, email, and paid online ads, including major platforms).
Print: Up to 50,000 copies (e.g., flyers, packaging inserts).
Not included: Out-of-home (OOH), TV/cinema/broadcast, resale as stock/templates, merchandise for sale, logo/trademark registration.
Modifications: You may crop, resize, color-grade, add type/logo overlays. No creating new generative “derivatives” for resale or for training AI models.
Transfer/Agency Use: Your in-house team and engaged marketing agencies may use the Deliverables solely on your behalf.

3) PRO License (Extended Commercial)

Scope: Worldwide, perpetual digital use (web/social/email/paid online ads).
Print: Up to 250,000 copies.
OOH: Allowed (billboards, transit, wildposting).
Broadcast: TV/cinema included for spots ≤ 90 seconds; longer or national broadcast adds a broadcast add-on.
Modifications: Same as FAST.
Transfer/Agency Use: Same as FAST.

4) Add-Ons

  • Exclusivity (Category-Limited): During the license term, we will not license the same Deliverables to your direct competitors within your defined product category and territory.
  • Full Buyout (Assignment): To the extent we own any intellectual-property rights in the Deliverables (including human-authored post-production), we assign them to you upon receipt of full payment. Where any portion of a Deliverable is not protectable under current law (e.g., purely AI-generated elements in the U.S.), we grant you an exclusive, perpetual, worldwide contractual license to use, reproduce, modify, create derivatives of, publicly display, and sublicense those elements, so your practical usage rights are equivalent to ownership.

5) Restrictions (apply to all licenses)

You may not: (a) resell Deliverables as stand-alone files or within stock/template libraries; (b) claim authorship by individuals who did not contribute; (c) use Deliverables for unlawful, defamatory, or discriminatory content; (d) use Deliverables to train AI models; (e) remove embedded watermarks/metadata we include; (f) use Deliverables in logo or trademark registrations without a Full Buyout or our written consent.

6) Model/Property Releases

Unless your Order states that we supplied releases, you are responsible for securing any model, talent, property, or trademark permissions needed for your intended uses. When we create wholly synthetic people or locations, we take commercially reasonable steps to avoid resemblance to real, identifiable persons or private properties; however, we cannot guarantee that no resemblance will occur. Do not suggest an endorsement without permission.

7) Credits/Attribution

Attribution is appreciated but not required. If credited, use “Visuals by it studio (itstudioai.com).”

8) Portfolio Rights

We may display Deliverables for self-promotion (website, social, reels, proposals), unless you purchase an Exclusivity add-on that prohibits public portfolio use for a defined period or sign a separate NDA.

9) Delivery & Archiving

We deliver via download links. Please back up files; we are not a permanent file host. We may delete project files after 90 days unless otherwise agreed.

10) Warranty & Liability

We warrant we have the right to grant the license stated in your Order. Except as required by law, we make no other warranties and disclaim implied warranties. Our liability is limited as stated in the Terms of Service.

11) Termination

Licenses terminate automatically if you materially breach these terms or fail to pay. Upon termination, stop using the Deliverables and remove them from active campaigns, except where continued display is technically infeasible (e.g., printed materials already distributed).

12) Contact

Licensing Questions: ivanna@itstudioai.com · (205) 773-9988

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